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What we learned in our dining room is what
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Millennials are not coming, we have arrived!

Learn about Ryan Avery’s and James Goodnow’s Generational Shapes^TM that outline why millennials are the way we are! Are you and your team skilled and ready to communicate in a way that keeps us motivated, engaged and excited about your product or company? When you understand us, when you know what actually motivates us and how we best communicate is when we can be your strongest marketing allies, your most loyal employees and your biggest customers. Together we can make the unstoppable team!

Concepts, strategies and skills you will learn reading Motivating Millennials:

Understand the Millennial mindset and use it to your advantage when growing your business
Understand what the most successful leaders do to get their products, services and ideas in the hands of many, especially Millennials
Discover simple, yet often overlooked communication strategies that captivate, inspire and motivate Millennials to take action
Learn how to recognize top Millennial talent, how to retain top millennial talent and how to promote them to leadership positions.

Reviews and Testimonials

For those running a business, Motivating Millennials is the best explanation of the differences between generations and how to work with, connect with and motivate Millennial employees!

Wow. What a book! If you want to be successful in business, you have to know how to motivate Millennials. Ryan and James show you the secrets to make that happen. This book is more than learning how to motivate Millennials, it's a fresh new perspective on how to run your business better.

The practical and must read for any Baby Boomer executive hiring Millennial Employees.

When you are looking to truly understand more about the Millennial mindset and how to motivate Millennials, this is the book for you! With practical strategies you can implement immediately at home, at work and in your community, this book will grab your attention and help you give attention to everyone, regardless of their age or their mindset. Read it, apply it and share it with your team. This is a MUST read book for every generation.

James Goodnow

James Goodnow, CEO of Am Law 200 firm Fennemore, represents a new generation of business leadership in the legal industry. Beginning his career at the firm when he was 18 as a file clerk, he became the youngest known chief executive of a large U.S. law firm in 2018. He holds a JD from Harvard Law School, dual management certificates from MIT, and a master’s degree in entrepreneurship from the University of Cambridge Business School, where he wrote his thesis on how to drive innovation in established businesses.

As CEO, James has driven Fennemore's record-setting growth, strategically positioning the firm for sustainable success. He has led M&A efforts that expanded the firm with 10 new offices across the U.S., enhancing client services and market reach. Under his leadership, Fennemore topped all U.S. law firms for year-over-year revenue growth (45.6%) in the 2023 American Lawyer Am Law 200 rankings.

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Ryan Avery

Ryan Avery is one of the Millennial generations most profound speakers on generational leadership. At age 25, Ryan became the youngest World Champion of Public Speaking in history; competing against more than 30,000 people from 116 countries to claim the 2012 World Championship title for Toastmasters International.

Ryan has delivered nearly 500 talks/presentations on every continent in the world, is an Emmy-award winning journalist and best-selling author. Ryan currently lives in Denver, CO with his wife Chelsea and daughter Atlas. He is highly sought after for headlining conferences and conducting company-wide trainings on the power of strategic communication between generations.

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Buy Online

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